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November 24, 2009

New Giant Parade Balloons Route

Filed under: Advertising,Marketing,Uncategorized — @ 1:52 pm


The parade route for the giant balloons in the annual Macy’s Thanksgiving Day Parade is bypassing Broadway for the first time in its more than 80-year history.

SFGate.com reports on November 23, 2009 that the new parade route will include five turns and be slightly longer than in previous years. The new route is 2.65 miles long and became necessary because part of the old route was closed to vehicular traffic, making floats off limits now.

The giant balloons in the parade , featuring Buzz Lightyear, Spider-Man and Ronald McDonald measure thirty to over sixty feet tall and wide and are filled with thousands of cubic feet of helium. Each balloon is tethered to and guided by several to scores of human handlers.

Turning the giant balloons around corners is tricky and must be performed slowly to insure no light poles or other obstructions are snagged by the balloon. There are protocols in place in case of high winds which can wreak havoc with the giant balloons. In 1997 a balloon hit a light pole which resulted in a woman spectator being injured and in a coma for over a month before she recovered.

The weather forecast for the parade this year is a 40% chance of rain with some possibility of wind.

Best of luck to the handlers! I’ll be tuned in to watch them handle the parade balloons again this year.

New Giant Parade Balloons Route is a post from: Advertising Balloons

Giant Holiday Balloons


Giant balloons are a big part of Christmas and holiday parades. Mike Johnson reporting for the Milwaukee Journal Sentinel on November 21, 2009 describes how thousands of people turn out to watch the Holiday Parade in Downtown Milwaukee.

The parade consisted of the usual bands and floats plus giant balloons highlighting the spectacular event. The giant balloons, floats and bands seem to bring out the best of spirits in people. Kids, young and old, cheer and sing and wave and all have smiles. The spectators wearing antlers, reindeer noses and Santa hats helped to create a very festive and fun atmosphere.

For a little while, maybe just a moment for some, all the hassles of daily life were forgotten and the Spirit of Thanksgiving and Christmas was real for all.

Happy Thanksgiving!

Giant Holiday Balloons is a post from: Advertising Balloons

Advertising Balloons and Social Media

Filed under: Advertising,Marketing,Uncategorized — @ 12:43 pm


Advertising balloons may be retro but they still drive traffic and sales.

If you want to keep up with the razor edge of Internet Marketing and social media marketing you should subscribe to Dr. Mary Lou Roberts DIY Marketing blog . Always informative with a keen insight on what is happening now. How she keeps up with everything I don’t know but she is very informative with tips how to apply lessons to your company or brand.

Next time you need a little stretching in your Internet Marketing head on over and check it out.

Internet marketing, including social media, works well in conjunction with our giant balloons. Advertising balloons and advertising inflatables bring people in from that final mile or block.

Go Big! Go with Both!

Happy Thanksgiving!

Advertising Balloons and Social Media is a post from: Advertising Balloons

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